Privacy policy

Privacy Policy

Responsible for the data processing is:
Lars Hebel, Born for Life GmbH, Tonndorfer Hauptstraße 159b, 22045 Hamburg, Germany, lars.hebel@born-for-life.com

We appreciate your interest in our online shop. The protection of your privacy is very important to us. Below we inform you in detail about the handling of your data.

1. Access data and hosting

You can visit our website without giving any personal information. Each time a web page is called, the web server merely automatically stores a so-called server log file, which is e.g. contains the name of the requested file, your IP address, the date and time of the retrieval, the amount of data transferred and the requesting provider (access data) and documents the retrieval.
These access data are evaluated exclusively for the purpose of ensuring a trouble-free operation of the site as well as the improvement of our offer. In accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO the preservation of our legitimate interests, which predominate in the context of a weighing up of interests, in a correct presentation of our offer. All access data will be deleted no later than seven days after the end of your page visit.

Hosting services by a third party

As part of processing on our behalf, a third-party provider provides the hosting and presentation services for us. All data that is collected as part of the use of this website or in the forms provided in the online shop as described below is processed on its servers. Processing on other servers takes place only in the framework explained here.
This service provider is located in a country outside the European Union, for which the European Commission has determined that the level of data protection is appropriate.

2. Data collection and use for contract execution, contacting and opening a customer account

We collect personal information if you voluntarily provide it to us as part of your order, when contacting us (for example, by contact form or e-mail) or when opening a customer account. Obligatory fields are marked as such, since in these cases, we need the data mandatory for the contract, or to process your contact or opening the customer account and without their specification, the order and / or opening the account, or can not send the contact , The data collected is shown in the respective input forms.
We use the data communicated by you in accordance with Art. 6 para. 1 sentence 1 lit. b DSGVO for contract handling and processing of your inquiries. After completion of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the tax and commercial retention periods, unless you have expressly consented to a further use of your data or we reserve the right to further data use, the is legally permitted and about which we inform you in this statement. The deletion of your customer account is possible at any time and can be done either by a message to the contact option described below or via a designated function in the customer account.

3. Data transfer

For fulfillment of the contract pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we will forward the payment data collected for this to the credit institution commissioned with the payment and, if applicable, the payment service provider commissioned by us or the selected payment service provider to process payments. Some of the selected payment service providers also collect this data themselves if you create an account there. In this case, you must log in to the payment service provider with your access data during the ordering process. In this respect, the privacy policy of the respective payment service provider applies.
For order and contract processing, we also use an external merchandise management system. The data transfer or processing taking place in this respect is based on order processing.
The same applies to the transfer of data to our manufacturers or wholesalers in the cases in which they take over the shipping for us (drop shipping).

4. Email newsletter

E-mail advertising with registration for the newsletter

If you register for our newsletter, we use the data required for this or separately provided by you to regularly send you our email newsletter based on your consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR.
The newsletter is sent as part of processing on our behalf by a service provider to whom we pass on your email address.
This service provider is located in a country for which there is no adequacy decision by the European Union. The cooperation is therefore based on standard data protection clauses of the European Commission.

5. Cookies and web analysis

In order to make visiting our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to protect our legitimate interests, which predominate in the context of a balance of interests, in an optimized presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser the next time you visit (persistent cookies). The duration of the storage can be found in the overview in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:
Internet Explorer ™
Safari ™
Chrome ™
Firefox ™
Opera ™

Failure to accept cookies may limit the functionality of our website.
As part of the use of Google Analytics (see below), this website also uses the so-called DoubleClick cookie, which allows you to recognize your browser when visiting other websites. The information automatically generated by the cookie about visiting this website is usually transmitted to a Google server in the USA and stored there. The IP address is shortened by activating IP anonymization on this website before transmission within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The anonymized IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data.
Google will use this information to compile reports on website activity and to provide other website-related services. This serves to safeguard our legitimate interests, which predominate in the context of a weighing up of interests, in the optimal marketing of our website in accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO. Google may also transfer this information to third parties if required by law or as far as third parties process this data on behalf of Google. After the expiration of the purpose and end of the use of Google DoubleClick by us, the data collected in this context will be deleted.
Google Double Click is an offer made by Google Ireland Limited, a company registered and incorporated under Irish law and located at Gordon House, Barrow Street, Dublin 4, Ireland. (Www.google.de).

To the extent that information is transferred to and stored on Google's servers in the United States, the American company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here. For Privacy Shield certified companies, an appropriate level of data protection is established based on the US-EU agreements with Switzerland.

You can deactivate the DoubleClick cookie via this link. You can also find out about the setting of cookies from the Digital Advertising Alliance and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for specific cases or in general. Failure to accept cookies may limit the functionality of our website.

Use of Google (Universal) Analytics for web analysis

As far as you moreover your approval after article. 6 paragraphs 1 p. 1 lighted. a DSGVO have given, this website for the purpose of the web page analysis uses Google (Universally) Analytics. The web analysis service is an offer Google Irishman's country of Limited, a pursued society registered according to Irish right with headquarter in Gordon House, Barrow Street, Dublin 4, Ireland. (www.google.de). Google (Universally) Analytics uses methods which allow an analysis of the use of the website by you, as for example cookies. The automatically upraised information about your use of this website is transferred as a rule to a server by Google in the USA and is stored there. Besides, the IP address is shortened by the activation of the IP-Anonymisierung on this web page before the transmission within the member states of the European Union or in other signatories of the agreement about the European economic area. Only in special cases the full IP address is transferred to a server by Google in the USA and is shortened there. Within the scope of Google Analytics of your browser transmitted anonymous IP address is not brought together basically with other data by Google. After purpose fort case and end of the application of Google Analytics by us the data upraised in this connection are extinguished.
As far as information on server is transferred by Google in the USA and is stored there, the American society Google LLC is certificated under the EU-US-Privacy Shield. A topical certificate can be seen here. On account of this agreement between the USA and the European Commission an adequate data protection level has ascertained latter for certificated under the Privacy Shield the enterprise.

They can revoke your approval any time with effect for the future, while they download the Browser-Plugin available under the following link and instal: https://tools.google.com/dlpage/gaoptout?hl=de. Through this the capture becomes by the cookie generated and on your use of the website to referring data (incl. your IP address) as well as the processing of these data by Google prevented.
Alternatively to the Browser-Plugin you are able <a href = "" javascript:gaOptout () "">diesen Link</a> click to prevent the capture by Google Analytics on this website in future. Besides, an Opt out cookie on your terminal is filed. Extinguish your cookies, you are asked once more for granting of your approval.

6. Online marketing

Google Maps

This website uses Google Maps to the visual representation of geographic information. Google Maps is an offer Google Irishman's country of Limited, a pursued society registered according to Irish right with headquarter in Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de). This serves the protection of our legitimate interests predominating within the scope of an interest consideration in an optimised representation of our offer as well as a light accessibility of our locations according to article. 6 paragraphs 1 p. 1 lighted. f) DSGVO.
By the use of Google Maps are transmitted by Google data about the use of the Maps functions by web page visitors or are processed what in particular the IP address as well as location data can belong to. We have no influence on this data processing.
As far as information on server is transferred by Google in the USA and is stored there, the American society Google LLC is certificated under the EU-US-Privacy Shield. A topical certificate can be seen here. On account of this agreement between the USA and the European Commission an adequate data protection level has ascertained latter for certificated under the Privacy Shield the enterprise.
To deactivate the Google Maps service and thus prevent data transmission to Google, you must deactivate the JavaScript function in your browser. In this case, Google Maps cannot be used or can only be used to a limited extent.
Further information on data processing by Google can be found in Google's data protection information. The Google Maps Terms of Service contain detailed information about the map service.
The data processing takes place on the basis of an agreement between jointly responsible persons according to Art. 26 GDPR, which you can see here.

7. Social media

Use of social plugins from Facebook, Instagram, Xing

So-called social plugins (“plugins”) from social networks are used on our website.
When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook, Google, Twitter or Instagram servers. The content of the plugin is transmitted directly to your browser by the respective provider and integrated into the page. By integrating the plugins, the providers receive the information that your browser has called up the corresponding page of our website, even if you do not have a profile or are not currently logged in. This information (including your IP address) is transmitted from your browser directly to a server of the respective provider (possibly to the USA) and stored there. If you are logged in to one of the services, the providers can assign your visit to our website to your profile in the respective social network. If you interact with the plugins, for example by pressing the "Like" or the "Share" button, the corresponding information is also transmitted directly to a server of the provider and stored there. The information is also published on the social network and displayed to your contacts there. This serves to protect our legitimate interests in an optimal marketing of our offer, which predominate in the context of a balance of interests, in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO.

YouTube video plugins

Third-party content is included on this website. This content is provided by Google ("provider"). YouTube is an offer from Google Ireland Limited, a company registered and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de).
The advanced data protection setting is activated for videos from YouTube that are integrated on our website. This means that no information from website visitors is collected and stored on YouTube, unless they play the video. The integration of the videos serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in an optimal marketing of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO.
Purpose and extent of the data collection and the further processing and use of the data by the providers on their pages as well as a contact option and your related rights and settings options for protecting your privacy, please refer to the privacy policy of the provider:
https://www.facebook.com/policy.php
https://help.instagram.com/155833707900388
https://privacy.xing.com/
https://policies.google.com/privacy
If you do not want the social networks to assign the data collected via our website directly to your profile in the respective service, you must log out of the corresponding service before visiting our website. You can also completely prevent the plugins from loading with add-ons for your browser, e.g. B. with the script blocker "NoScript".

Our online presence on Facebook, Youtube, Instagram, Xing, LinkedIn

Our presence on social networks and platforms serves for better, active communication with our customers and prospects. We provide information about our products and ongoing special promotions.
When you visit our online presence in social media, your data can be automatically collected and stored for market research and advertising purposes. So-called usage profiles are created from this data using pseudonyms. These can be used to e.g. Place advertisements inside and outside the platforms that are allegedly in line with your interests. For this purpose, cookies are generally used on your end device. The visitor behavior and the interests of the users are stored in these cookies. According to Art. 6 para. 1 lit. f. GDPR to protect our legitimate interests, which outweigh our interests, in an optimized presentation of our offer and effective communication with customers and prospects. If you are asked for consent (consent) to data processing by the respective social media platform operators, e.g. with the help of a checkbox, the legal basis for data processing is Art. 6 para. 1 lit. a GDPR.
As far as the aforementioned social media platforms are headquartered in the US, the following applies: For the US, a decision on appropriateness of the European Commission is available. This goes back to the EU-US Privacy Shield. A current certificate for the respective company can be viewed here.
The detailed information on the processing and use of data by the providers on their pages as well as a contact option and your rights and settings options to protect your privacy, in particular options for objection (opt-out), can be found in the privacy policy of the providers linked below. If you still need help in this regard, you can contact us.
Facebook: https://www.facebook.com/about/privacy/
Google / YouTube: https://policies.google.com/privacy?hl=en-GB
Instagram: https://help.instagram.com/519522125107875
LinkedIn: https://www.linkedin.com/legal/privacy-policy
Xing: https://privacy.xing.com/en/privacy-policy
Opposition possibility (opt-out):
Facebook: https://www.facebook.com/settings?tab=ads
Google / YouTube: https://adssettings.google.com/authenticated
Instagram: https://help.instagram.com/519522125107875
LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Xing: https://privacy.xing.com/de/datenschutzerklaerung/welche-rechte-koennen-sie-geltend-machen/widerspruchsrecht

8. Contact options and your rights

As a victim, you have the following rights:
• according to Art. 15 GDPR, the right to demand information on the personal data processed by us in the scope specified therein;
• Pursuant to Art. 16 GDPR, you have the right to immediately request the correction of incorrect or incomplete personal data stored by us;
• according to Art. 17 DSGVO the right to demand the deletion of your personal data stored by us, unless the further processing
- to exercise the right to freedom of expression and information;
- to fulfill a legal obligation;
- for reasons of public interest or
- to assert, exercise or defend legal claims
is required;
• according to Art. 18 GDPR, the right to demand the restriction of the processing of your personal data, as far as
- you dispute the accuracy of the data;
- the processing is unlawful, but you reject its deletion;
- we no longer need the data, but you need it to assert, exercise or defend legal claims, or
- you filed an objection against the processing in accordance with Art. 21 GDPR;
• pursuant to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another person responsible;
• according to Art. 77 GDPR the right to complain to a supervisory authority. In general, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.

If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data as well as revocation of consent or objection to a specific use of data, please contact us directly using the contact details in our imprint.

right to

Insofar as we process personal data as explained above in order to safeguard our legitimate interests, which outweigh our interests, you can object to this processing with effect for the future. If the processing takes place for the purposes of direct marketing, you can exercise this right at any time as described above. Insofar as the processing takes place for other purposes, you are only entitled to a right of objection if there are reasons that arise from your particular situation.
After exercising your right to object, we will no longer process your personal data for these purposes, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing of the assertion, exercise or defense of Serves legal claims
This does not apply if the processing is done for direct marketing purposes. Then we will no longer process your personal data for this purpose.


Privacy policy created with the Trusted Shops lawyer in cooperation with Wilde Beuger Solmecke lawyers.
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